2010,No.3

Integrated Marketing

The theme of this event was “share”, with the new winter collection drink’s promotion. KFC wanted to call on college students and white-collar workers to share their love...
KFC Singles day’s activity
This event was held at the food court on Wujiang Road and the theme was all about delicious Netherlands foods...
The Netherlands Food Promotion Day 2011
In 2008, Rexona logged onto China. Its sales volume and popularity have had great increase in shortly 3 years. In the big day, they needed the support and help from the colleagues of Unilever. So, Rexona planned to take the chance to hold a series of PR events between the sales and internal employees to deliver the new concept “shower clean”...
MGCC supports the Rexona coming into market
The Dumex AIO kindergarten campaign - giving nutritional advice to mothers through day events in pilot kindergartens- lasted one month. During this month, the team conducted surveys, distributed handbooks and organized activity days...
AIO’s kindergarten “Mum Days” month turns mothers into nutrition specialists
Every mother-to-be wants to share the joy of life with her baby.Dumex, caring for infant health, provided the mothers-to-be with three concerts which were held on October 17th in Guangzhou, October 24th in Shenzhen, December 26th...
Dumex Mum concert
The data gathering process received hundreds of companies’ support when BRAND’S launch a mental vitality index survey via Shanghai Public Relations Association. The survey took samples from 200 corporations based in Shanghai...
BRAND’S launch mental vitality awareness campaign for office workers
2010年4月20日-6月10日，MGCC为屈臣氏蒸馏水策划并执行“喝105°C屈臣氏蒸馏水够潮更IN”夏季促销活动；通过外滩画报公关软文策划、BBS、SNS等网络平台炒作、 EDM传播，同时还覆盖了上海100个东方书报亭的联合活动...
2010“喝105°C屈臣氏蒸馏水够潮更IN”夏季促销活动
As an outstanding brand under Merck Group, Kidabion has committed to the research and practice of children’s health and nutrition supplement. Up to now, Kidabion, upon its 60-year experience as an expert in the field, has offered a range of health...
2009Merck Kidabion parents classes
In order to echo the annual Ping An Family Talent Show, and the incoming Ping An Customers Day and to meet the needs of its staff going deep into the communities, MGCC hosted the Shanghai stop of the contest, with preliminary contests in 13 communities
2008 Ping An Family Talent Show
In order to impress the campus and young white collars with the vigorous and fashion image of Watsons Water, to increase the exposure of the brand, and to promote the sales, Watson held the Pop &Rock Party in East China Normal University...
2008 Watson Pop & Rock Party
2008 Olympic Games is coming. People’s passion for the Gala has been ignited. As a Partner with 2008 Olympics, Johnson’s baby should reinforce customers’ recognition and the market leadership by making full use of this advantage...
2008Brand promotion of 2008 Olympic Games
In order to publish its entering strategy to southern China and its principle of brand league and chain stores, to strengthen confidence among sellers, and to boost the morale, I Do held southern China marketing strategy press conference and planned...
2008 I Do Southern China Marketing Strategy Press Conference and Hunan/Fujian Wealth Summit
Dirty is good! This slogan is an invention by the popular washing-powder producer—OMO. It encourages Chinese mothers to give freedom to their kids in creation and recreation, leaving stains and dirt to OMO. In order to echo its expansion
2006 OMO Children’s Painting Contest in 7 cities

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